Got a Negative Review on Amazon?
Well, negative ratings and reviews are always troublesome to the Amazon sellers. It deflates your enthusiasm, and the sellers feel defeated and heartbroken because of that one bad comment. Here’s a heads up for anyone who is selling on Amazon. As a seller, you do everything on your part to satisfy the needs of the customer. Assure that everything matches and the product is at least near to perfect. However, as a seller, you cannot always expect good reviews and a five-star rating for all the products that you sell. This is the reality of selling online; not all the customers will be satisfied with what the sellers are providing even if it is 100%. Hence, when you get a lousy review or a bad product rating, do not get disheartened. Instead, ponder over what went wrong and how can you plausibly rectify the mistake.
For the sellers, reviews play a paramount role in their eCommerce business. When it comes to online shopping, the buyers have no choice, and they also cannot go and personally check the product and its quality and everything. Hence, the one thing that they rely entirely on is the feedback, reviews and ratings. This acts as a guide to them to whether they can proceed to buy the product or not. According to recent study, 60% of the electronics that are purchased online are based on the feedback and reviews posted by the customers. More the number of positive feedback and reviews, the higher the sales will increase. When your sales are higher, your Amazon ranking will increase. Therefore, without an ounce of doubt, we can say that reviews are essential for both the sellers and buyers.
As mentioned in the beginning, bad reviews collapse your positivity, and it affects your future orders as well. However, this is the reality of selling, and there is nothing that you can do. However, we will discuss the three steps about how the sellers can handle the negative reviews on Amazon and also how can one effectively remove them as well. Reviews, irrespective of the fact that they are negative or positive, has a significant impact on the sales. If it has a positive review, your Amazon ranking increases and not to mention that even sales will increase owing to all the positive feedback and ratings that you have got. If it has a negative review, the buyers will prefer not buying the product, and your Amazon ranking also dips.
Read below the three steps on
How the sellers can handle the negative reviews that are posted by the customers:
FIGHT BACK THE BAD REVIEWS WITH GOOD ONES: All right, not literally fight. But, if you happen to receive bad reviews on Amazon, then smother them with good ones by offering reliable customer service. While delivering the product, the sellers can include a small smiley note, and politely ask them to leave their honest feedback on Amazon. Mind you; the sellers are prohibited from offering money or any incentive in exchange for good reviews. By doing this, you’re putting the future of your eCommerce in grave danger. Even if your product has a couple of 1 or more star reviews among the 50, then overall, your product will appear great to the shoppers.
KEEP TABS ON YOUR REVIEWS: As a responsible seller, he must monitor the reviews that are posted for his product and reply to them promptly and appropriately.
REPLY TO THE BAD REVIEWS: As a seller, there will be nearly 1000 reviews that are posted for your product daily. Keep monitoring them periodically, but, make it a point to respond to the negative feedback on Amazon. These bad reviews must be acknowledged by the seller, starting with a sincere apology and reaffirm the shopper that the same mistake will not happen again. Many of the customers may not be aware of the number of third party people who are involved in delivering a product. Hence, have the biggest picture in mind and be polite and simultaneously maintaining the dignity of your brand.
Now, the main question, is it plausible to remove bad reviews on Amazon? The answer is both yes and no. The sellers can try the below given
Two ways through which one can eliminate negative feedback on Amazon:
CONTACT AMAZON DIRECTLY: If you feel that the bad review that is posted is fake and not relevant, then the sellers can contact Amazon directly can request to remove the review. The sellers can open the Seller Central website and type their grievances in the customer feedback problems. However, Amazon will only remove these comments if they are solely related to the product. The sellers can request Amazon to remove the fake negative feedback as well.
CONTACTING THE CUSTOMER DIRECTLY: The sellers can even contact the customers directly and politely ask them to remove the lousy review that they have posted. However, this does not give the sellers any right to manipulate the customers by providing incentives and discounts. If the seller is found to be involved in such acts, they will be suspended immediately.
These are the most effective ways in which the sellers can remove negative feedback. However, they will not always be effective for all the sellers.
Final words, feedbacks and reviews play a vital role for both the sellers and shoppers. Negative feedbacks are a part of business, and hence as sellers, it is best advised to handle it and not let your heart down!